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Paul Mitchell Platinum Blonde Shampoo, 10-oz

42 Customer Reviews Write a Review

Gently cleanses lightened and highlighted blonde hair while helping to repair damage and seal the cuticle. Helps keep blonde hair light, bright and healthy. To use: Massage a small amount in wet hair. Lather. Rinse.

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  • Bright and shiny

    Posted by Shirttail on Purebeauty

    This shampoo, when paired with the conditioner, is just what I need to keep my white hair white, bright and shiny. It really keeps the yellow away, which for some reason white hair is prone to yellowing. People compliment me on my hair color.

  • It really works! Results in Picture are for REAL!

    Posted by Amazon Customer on Purebeauty

    This stuff really works! I wasn't sure if it would be worth the money, but I assure you it was. My hair is naturally a medium/dark brown, and after bleaching it twice, it was still super yellow. After using this product I really saw improvement in the tone of my hair becoming more ash than yellow. Each time I let it sit in my hair in the shower for 3-5 minutes before rinsing. The picture attached shows the difference in usage over one night, same lighting, angles, etc. I saw more improvement over more time keeping my blonde tone under control.


    Posted by Jordan Horton on Purebeauty

    THIS IS THE BEST PURPLE SHAMPOO BY FAR! I'm a brunette with lots of blonde balayage, I've tried all the purple shampoos you can think of this one is the best! I'm just 1-2 washes I noticed a huge change! My blonde is brighter and whiter. The yellow on some parts is dulled down tremendously! I will say the shampoo smells kinda funny but washes and lathers great!

  • Great For Blondes

    Posted by CheeCha on Purebeauty

    This is a great product for someone who colors their hair blonde. I have platinum blonde hair and it work great at maintaining that frosty color. It's a once-a-week shampoo... Don't do more than that or your hair will turn a little purple.

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